Social Media Marketing
Social media research (SMR) ranges from market research methods to social media data. We examine social media practices through various methodological and theoretical lenses and provide insight into how social media reconfigures daily life.
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There's much more to engaging in SMM than creating a few profiles and posting a few links. There are thousands of other businesses competing for social media users' attention. So, laying the apt groundwork is crucial. We help companies determine the road map for their social media strategy.
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Competitive benchmarking is discovering how brands rank amongst their peers and sector by using a scientific score that combines essential metrics to give a snapshot of existing social media efforts. Companies grow their fan bases faster by running effective campaigns while keeping an eye on the competition. We find you ways to monitor and react to such instances.
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Our services include Blue casting, a process in which a message is broadcasting to Bluetooth-enabled devices within a given physical area. This technology is preferred by retail businesses, providing sales in the mails by sending out discount coupons or relevant sales promotion offers.
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Providing engaging and valuable content allows brands to establish a connection with their audiences and keep them coming back to share content using social media. We develop content that enables brand social media platforms to be perceived as a trusted source of quality information and entertainment and eventually lead to visibility.
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Social media monitoring allows businesses to find insights into the overall visibility of brands on social media, successfully measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises.
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At Pragathi IT Ads, we develop social software applications, better known as social apps. To better enable businesses to establish and maintain connections with their audiences. The services we provide include custom blogs, online product or service forums.
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